In recent years there has been a rapid growth of sports brands very focused on performance and aesthetics, but other brands have also emerged whose products feature ready-to-wear sports lines. Today the consumer is looking for much more than a product. He looks for aesthetics, he looks for history and above all he looks for a product that helps him in his daily life.
In the REWIND collection, we present the DUSK theme, in this theme we talk about sports and versatile knits that can be used not only for physical activities but at any time of the day. Here, we highlight dynamic jacquards and knits with antibacterial and anti-odor technology.
PRODUCT CREATION
here are different fabrics for different needs when it comes to consumer preference when choosing the best garment for the perfect look for your activity. There are 3 points to consider when creating a product:
1. STRUCTURES
- Jerseys – generally used in t-shirts
- Interlock and ribs – used in garments that require more compression and weight such as leggings or sports bra
- Fleece– used not precisely during the performance but belong to the sports world and nowadays are very popular for “athleisure” lines both in sweatshirts and joggers/ sweat shorts.
2. COMPOSITIONS
- Polyamide – soft touch, high tensile strength, high flexibility, good resilience, low creep and high impact strength (toughness)
- Polyester – long lasting, less fading, holds its shape well and doesn’t shrink
- Tencel/lyocell – super soft, flexibility, low-moist retainance, antibacterial, sustainable
- Cotton- breathable, hypoallergenic, odor-free, low maintenance.
3. FINISHES
- Anti-odor
- Anti-bacterial
- UV protection
- Water repelentdesport
American fleece
organic cotton/polyamide/elastane
water reppelent
Interlock double face
polyester/elastane
water reppelent
Interlock double face
polyester/elastane
water reppelent
American Fleece
organic cotton/polyamid/elastane
quick dry
Jersey fantasia
polyamide/elastane
antibacterial
Jersey jacquard
polyamide/elastane
antibacterial + quick dry