RE-NEW
COLLECTION SS22
Life is not a constant
line.
WE NEED TO ADAPT AND ADJUST OUR REALITY, TO UNPREDICTABLE EVENTS.
RE-NEW
COLLECTION SS22The goal of our collection is to better serve daily confort and small pleasures of life, never forgetting eco-friendly vibes.
RE-NEW
COLLECTION SS22The goal of our collection is to better serve daily confort and small pleasures of life, never forgetting eco-friendly vibes.
ORGANIC COTTON
SS22 RE-NEWIn adition to this fibers, we added to our range of inovative options the following compositions:
NETTLE
SORONA
PAPER
RECYCLED COTTON & POLYESTER
PCR COTTON FROM DENIN
LENZING REFIBRA
SMART FINISHES
SS22 RE-NEWINSECT REPELLENT
QUICK DRY
ANTIBACTERIAL
ANTI-STAIN
DRYRELEASE
WATER REPELLENT
THERMODYNAMIC PIGMENTS
RE-NEW
OUR COLLECTION WAS SUBDIVIDED INTO FIVE DIFFERENT THEMES:
MUNDANE
BUBBLE GUM
CONSCIOUS
PREMIUM
TECNO-ACTIVE
MUNDANE
THEMEComplying with the latest trends, the story of how a product is made, will be just as important, as what is made of. Focus on classic heritage checks, durable and season-less fabrics with long-term investment, to engage with a less-is-more consumer mindset.
BUBBLE GUM
THEMEDurability and versatility will drive value for kids sector. Hight-quality yarns and fabrics that are made to last. qualities with simple textures, irregular rustic yarns and colored stripes.
CONSCIOUS
THEMEThere is not a planet b. Being sustainable is the present, not the future. The search for sustainable products, will keep being the primary focus. Therefore, our collection, relies on an active research, for all types of fibers and eco-friendly finishes.
PREMIUM
THEMEConsumers will be yearning for release through escapism and will be seeking designs and experiences that enable this. Irreverent mixes that also enhance a sense of luxury and extreme quality. At it’s most simple level, color can be used as a tool to energise basics, and at it’s most exuberant inspirations will offer a mind-altering take on reality.
TECNO-ACTIVE
THEMEComfort and technology have been walking hand in hand, in the last times. As consumers move towards buying better rather then more, core pieces will be expected to work hard across multiple end-uses. In addition, the post covid-19 era will usher in a desire for reassuring comfort for the home and beyond. Practical, smooth, second skin feel, elastic and functional pieces, will better serve daily bases.