PROTOPIA AIMS TO TRIGGER SENSATIONS
THAT WE CAN'T LIVE WITHOUT
“We move towards a state where discomfort drives us towards feelings of endorphins, enthusiasm, joy and happiness
But our search in the concept of the “PROTOPIC” state is the search for self-improvement instead of self-perfection.
This is where the concept of Protopia is born, a more proactive and practical a version of utopias, the search for a achievable change.”
PROTOPIA AIMS TO TRIGGER SENSATIONS
THAT WE CAN'T LIVE WITHOUT
“We move towards a state where discomfort drives us towards feelings of endorphins, enthusiasm, joy and happiness
But our search in the concept of the “PROTOPIC” state is the search for self-improvement instead of self-perfection.
This is where the concept of Protopia is born, a more proactive and practical a version of utopias, the search for a achievable change.”
SEROTONIN
PREMIUM THEME
Speaking to the consumer concerned about the quality that seeks to invest in pieces that will transcend the holiday trends of fast-fashion, we developed the theme Serotonin, which channels stress-free, happiness and optimism. #serotoninboost
In this theme we invest in knitwear that give an invigorating subtle glow to both visual and luxurious pieces that can be worn in style inside and outside the home.
OXYTOCIN
SUSTAINABLE THEME
This theme is driven by a realignment of values, as consumers prioritize products and experiences that nourish and subsist. #oxytocinrelease
At the functional level, this theme focuses on products that fuel our sense of well-being and protection. Striking a balance between simple, sinuous and ergonomic structures with soft, natural and sustainable materials, soothing textures and warm sun-dyed colors and uplifting gradients.
OXYTOCIN
SUSTAINABLE THEME
This theme is driven by a realignment of values, as consumers prioritize products and experiences that nourish and subsist. #oxytocinrelease
At the functional level, this theme focuses on products that fuel our sense of well-being and protection. Striking a balance between simple, sinuous and ergonomic structures with soft, natural and sustainable materials, soothing textures and warm sun-dyed colors and uplifting gradients.
DOPAMINE
FASHION THEME
Like the hormone that gives this theme its name, dopamine plays a role in many important functions of the human body, including movement, memory and reward motivation. This story wraps around joy and ingenuity while taking on individuality as consumers become more confident when dressing simple silhouettes with #DopamineBrights silhouettes.
Bold colors and energizing jacquards acquired through unexpected variations are slowly re-emerging, giving a high-voltage boost to beachwear and vacationwear.
DOPAMINE
FASHION THEME
Like the hormone that gives this theme its name, dopamine plays a role in many important functions of the human body, including movement, memory and reward motivation. This story wraps around joy and ingenuity while taking on individuality as consumers become more confident when dressing simple silhouettes with #DopamineBrights silhouettes.
Bold colors and energizing jacquards acquired through unexpected variations are slowly re-emerging, giving a high-voltage boost to beachwear and vacationwear.
ENDORPHINE
PERFORMANCE THEME
As well-being becomes paramount and extreme weather makes climate-adaptable clothing necessary, consumers seek a protective performance and future-proof materials. In this theme, we develop knitwear with technological touch and energized colors, which become important in the transition between sports, leisure and travel. #endorphinerush
In addition, recognizing this change in mindset, we continue to strive to promote a conscious ecological update using recycled polyesters and polyamides, biodegradable materials and plant-based elastic fabrics.